mikerama / Mike Rama is on Nostr

Nostr marketing experiments. Follow along 👆🏽

Creator Economy

Last Notes

2026-01-17 14:19:27 UTC

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2025-03-28 15:52:08 UTC

I walked into the primal house the other day in beautiful Uvita, and @nprofile…7yh7 asked me…
“If you were in my shoes (growth @ Primal), what would you do to grow Primal and Nostr?”
I’ve been thinking about this the last couple days…🤔
Here’s what I got:
First off, I feel like the biggest unlock for nostr is recruiting creators with existing audiences on other platforms to come over to nostr.
One creator with a massive following could lead to thousands of new nostr users…
We’ve seen this happen many times over…
Now play that out across hundreds of creators with large audiences - this could have a massive impact.
With that being said…
🤔 What’s the best way to recruit creators to the network at scale?
🤔 What’s an absolute no brainer offer to a large creator, something that they couldn’t say no to…?
🤔 Would “recruiting” creators even work? Should all growth here just be organic and natural…?
While I was thinking this through, I had to remind myself of a hurdle that we’d need to overcome to make this work:
Creators DON’T want another platform.
Most are already overwhelmed with the number of apps they need to post on and keep up with…
99.9% aren’t actively looking for “another social media”
So…
🧠💭 Here’s the plan 💭🧠
1️⃣ Target a group of top creators on X to recruit to Primal.
We’ll start with Health & Wellness creators since it feels pretty tangential to the existing (primarily bitcoin-focused) network.
ChatGPT deep research estimates there are 200,000 health & wellness influencers with over 50,000 followers on X.
2️⃣ Take that list and create nostr accounts for each.
Start auto-populating their accounts with their existing tweets.
Essentially, bridge the X accounts - whenver they post on X it auto-posts to Nostr.  Now, the most critical step is ensuring that these accounts have a way to receive zaps - even before they’re “claimed”.
Sats would accumulate in their wallet until the user “claims” their account.
The more zaps they receive, the larger the incentive is to come over to nostr and actually claim their account (more on this soon)…
This would tap into into the existing nostr network to “vote with their sats” on who they want to see come over to the network…
It crowdsources the growth engine of the network.
📝Side notes/tangential ideas:
- Maybe Primal marks these accounts as “unclaimed/unverified” so it’s transparent
- After a certain number of days “Unclaimed” wallets get their sats sent back to the sender…?
- I’m not technical so idk how any of this would work… just dreaming up over here.
Now, let’s talk about setup and execution:
3️⃣ Cold Outbound system setup
Build out an email list of all of these creators in step 1.
Use a tool like TweetScraper or other email scraping tools.
Set up a cold email outreach system using Instantly AI…
Spin up a handful of domains and email inboxes - should be able to send 1000s of emails daily.
For some extra touch points set up Drippi AI for Twitter DM outreach out scale.
Now here’s where it get’s interesting…
4️⃣ The NO BRAINER pitch.
Message each creator with a short no brainer pitch…
Remember, 99% of creators don’t want another platform to post to…
This no brainer pitch is meant to get their foot in the door.
We’re not selling the full nostr vision (just yet)…
For now, we’re literally just going for the primal app download.
The pitch?
You have free BTC waiting for you, an audience that’s already growing, and it requires 0 effort to maintain since your account will auto-post from X.
Follow up with their updated stats every 14 days.
“You gained 197 followers and were zapped 21,538 sats these past 14 days… come claim your account and wallet”
This could be done at scale - sending thousands of these emails daily to targeted high profile creators.
5️⃣ is it even worth it…?
I had a conversation with @nprofile…36g7 and he mentioned that it seems like all marketing efforts to grow primal/nostr are irrelevant and the only thing that moves the needle are big events…
Things like:
- Twitter banned in Brazil
- Telegram CEO arrest
- Ross Ulbricht joins nostr (soon 👀)
Macro events will likely always be the needle movers…
But imagine 100,000 creators already warmed up when the next big wave happens?
Lmk what you think 👇🏽
Hoping this sparks other ideas and conversations
https://m.primal.net/PwOa.jpg