nprofile1qy2hwumn8ghj7un9d3shjtnddaehgu3wwp6kyqpq4xqqhck4h85rex0cszue6ge0pw8ycle97qj880g7p3mc29azjqaswwv2ca (nprofile…v2ca) nprofile1qy2hwumn8ghj7un9d3shjtnddaehgu3wwp6kyqpqln5q8np5aezhtt7ztv6tah86xk4t3smjuchdvxp0u6uta056204qf4h82d (nprofile…h82d) We have been tracking play retention data for at least 10 years. For those who listen on demand and disregard all the automated download data. We see a globally average completion rate of about 78%.
Again, we have eliminated all automated downloads and are only measuring when they click play.
It's not perfect, but pretty close. We do this with MP3 / MP4 files. It took us a long time to figure out how to throw out the auto downloads and closely protect that model.