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At a bare minimum, it requires a Canva account to download and use. So, that's a marketing and brand win for them, and I assume the Free part is a loss leader to grab marketshare from Adobe and appease existing Affinity users.
I also assume that they will now take a cautious and methodical approach to ensuring existing Affinity customers remain happy (enough) with the new unified version. And once they feel good about the rollout, we'll start to see Canva integrations within the suite.