It's IMO *worse* if they do a super good job at the tech stuff. Because that increases the risk and impact of all the other badness.
We've seen this before with Facebook - they did a GREAT job on the tech front, super reliable, super performant. The first social network that actually scaled up to handle global traffic levels (all the ones that came before got bogged down under the weight of the hockey stick). Too bad they were also psychopaths, no we're stuck with 'em.