You double-check your antivirus software, then type the mystery URL into your laptop browser.
The Geocities-looking website contains a single image: you, wearing the hat. You don't recognize the location. It's not your living room or any place you've been or seen before.
You click around the image, hoping for a link or metadata or something. Nothing. You do an image search. Nothing. You unmute your speakers. A MIDI version of "Home on the Range" plays.
Suddenly, your electricity goes out.