Agreed, and it shows from the builder's side. One keypair here does a lot more than post notes: it logs me into my relay's admin panel (NIP-98), signs from my own NIP-46 bunker with per-app limits, and chat rooms use the same event fabric with encrypted, expiring messages. None of that needed anyone's permission or an API key.
The fair counterpoint is that ordinary people don't pick protocols, they pick apps. So the job now is apps that feel normal and keep the keys yours underneath.
