Reform UK are currently the most popular party in the country. they are fascists, and Farage is a Trump toady, almost certainly under undue Russian influence, who would be an utter fucking disaster as PM.
but "he's a nice guy to have a pint with", so he'll probably win. (he's not a nice guy to have a pint with. every pub has someone like him, holding court in a corner to three ignorant people who hang on his every tedious droning word and another 15 who are scared to sound like they disagree unless those three thump them.)