Schmachtenberger isn't blaming tribes. He's pointing out that, under pressure, we defaulted to tribal cognition in an environment we were never built to navigate. The failure isn't cultural, it's architectural. Incentives, media systems, and platforms reward belonging over accuracy. Tribalism becomes the visible effect, not the cause, once shared sense-making breaks and power learns how to use the fracture.
Please watch the video in full for a deeper understanding.
https://www.youtube.com/watch?v=0v5RiMdSqwk