Your paper towel may soon grow in the desert. Kimberly-Clark, one of the world’s biggest tissue makers, says it has made a “Goldilocks discovery”: hesperaloe, a spiky arid-climate plant that yields fibre stronger and softer than wood, with a fraction of the water and no felled trees. After spending $250 million over 20 years on testing 70 candidates, the firm is now building a pilot crop facility in Arizona. WSJ https://www.wsj.com/business/the-paper-in-your-paper-towel-is-a-candidate-for-a-radical-overhaul-4b90898c
#ShareGoodNewsToo
Ada Palmer
npub1v8…6mqcs
2026-08-24 16:02:24 UTC
Author Public Key
npub1v85lxlwpywd7u9rrfvn68632ta7sdcj5vjp5nvugdszzjwvnvjvsc6mqcsSeen on
wss://relay.momostr.pinkPublished at
2026-08-24 16:02:24 UTCEvent JSON
{
"id": "462a7ef344c1d06116c70bd40e964550e7645fb4043848866f4525bd5102e731",
"pubkey": "61e9f37dc1239bee14634b27a3ea2a5f7d06e254648349b3886c042939936499",
"created_at": 1787587344,
"kind": 1,
"tags": [
[
"proxy",
"https://wandering.shop/@adapalmer/117151324212717241",
"web"
],
[
"t",
"sharegoodnewstoo"
],
[
"proxy",
"https://wandering.shop/users/adapalmer/statuses/117151324212717241",
"activitypub"
],
[
"L",
"pink.momostr"
],
[
"l",
"pink.momostr.activitypub:https://wandering.shop/users/adapalmer/statuses/117151324212717241",
"pink.momostr"
],
[
"-"
]
],
"content": "Your paper towel may soon grow in the desert. Kimberly-Clark, one of the world’s biggest tissue makers, says it has made a “Goldilocks discovery”: hesperaloe, a spiky arid-climate plant that yields fibre stronger and softer than wood, with a fraction of the water and no felled trees. After spending $250 million over 20 years on testing 70 candidates, the firm is now building a pilot crop facility in Arizona. WSJ https://www.wsj.com/business/the-paper-in-your-paper-towel-is-a-candidate-for-a-radical-overhaul-4b90898c\n#ShareGoodNewsToo",
"sig": "c9cdce0975c94019def3ac683c5afb0443688a567eb06d0de20e6e484618946f7e6674029bd626e3a62f43fe382f82b2d28d8295607d4eccd97087e65887cf33"
}