21mmforthe21st on Nostr: Week 1 of data from the Cornell Global Bitcoin Adoption Study is out! 📢 Across the ...

Week 1 of data from the Cornell Global Bitcoin Adoption Study is out!

📢 Across the 25 countries, only 13% know there will only ever be 21 million bitcoin.

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A majority of people say they’ve heard of bitcoin. Very few can explain it.

Awareness ≠ knowledge ≠ understanding. Bitcoin has a branding moat, not a knowledge base.

📌 85% (290M) of Americans say they’ve heard of bitcoin.
📌 38% (128M) of Americans feel knowledgeable about bitcoin.
📌 6% (20M) of Americans know there will only ever be 21 million.

Even in bitcoin-forward nations, its core property is nearly universally unknown - even among users.

This week, we explore the gap between awareness, knowledge, & understanding and why it matters.

📙 https://www.cornellbitcoinclub.org/blog/week1