The Word is the thought.
If I say the word "apple" the thought was not in your head until I said it, therefore in a way I have just controlled your mind.
If I make up a word or concept I've also controlled your mind, to a further extent.
If you act on your thoughts then I've controlled you, almost like a god.
A truly original thought may be God, then the Word is God.
In the beginning was there the thought or the Word?
