FoolishOwl on Nostr: In the early 90s, sitcoms and such started mocking "metrosexuals", men who were ...

In the early 90s, sitcoms and such started mocking "metrosexuals", men who were fastidious about their appearance. The usual joke was that "metrosexuals" were assumed to be gay men but weren't.

I'd trace it back further, to the 70s at least, with things like a book, Real Men Don't Eat Quiche, but I think the "metrosexual" thing was where I really saw it crystallize as an idea that basic hygiene was somehow objectionable.