https://www.inquirer.com/opinion/commentary/trust-mainstream-media-2024-election-20241110.html
"The now-president-elect, according to that NBC survey, posted his biggest margin of 53-27% among voters who don’t follow any news. Trump's win was a triumph of the ill-informed."
So we have:
* Cultural conservatism
* Mass media screwing up but also being ignored on legit things
* Foreign disinformation
* Misinformation
* Dems being traditionally held as bad at messaging
That's a lot of variables to work with, and all to do with information.