Technically the contract with the Devil you talkin about, in real life, is to have a default search engine you can disable and delete in a few clicks, a fistful of bookmarks, and a demoniac AI support you can completely make disappear with a click.
Every aspect is on power of the end user, source code under free licensing, included.
We can't say the same for proprietary blackboxes, based on Big Brothers engines.
The drama behind of the hype, is overrated, I guess.
