Do you have any real evidence of that? What Generative AI firms are really doing is eating traditional software and media companies' lunches. The product of the labor of the working class people has been stolen by for-profit corporations for the last two centuries. The proof is that there has not been any general reduction of the number of working hours per week since the last century. Productivity increases while salaries have mostly stagnated https://en.wikipedia.org/wiki/Decoupling_of_wages_from_productivity. You can't really have a serious discussion about "wage theft" without acknowledging this. Generative AI is a general purpose technology that can be used to finally have a serious discussion about the need to reduce the number of working hours per week, as well as about the need of nationalizing other important general purpose technology.
We run the risk of becoming the stooges of traditional for-profit software and media companies if we fall into this proprietary/scarcity language.