Literally my most charitable read on the iListen feature of WatchOS is that they're trying to kill the market for whatever device OpenAI is trying to create.
Like, "Oh, you want to make a wearable that's always listening? We're going to poison that well."
But that's a really charitable read. It's probably more like, "They're going to get into this market. For once, let's beat someone to the punch!"