Bill Bennett on Nostr: **David Ogilvy: How to write** “Never use jargon words like reconceptualize, ...

**David Ogilvy: How to write**
“Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.”
*From a memo advertising man David Ogilvy sent to employees at his agency in 1982, titled: “How to Write”.*

https://billbennett.micro.blog/2022/07/17/david-ogilvy-how.html