Cory Doctorow on how Google is using artificial intelligence to destroy itself.
https://pluralistic.net/2026/10/20/main-character-syndrome/#scroogled
'Google has a scorching case of main character syndrome, and nowhere is that more obvious than in its AI-fueled transformation into web-scale parasite. The fact that this gambit might well destroy Google and the publishers the company once served – rather than merely enshittifying search with worse results and more ads – makes the whole thing look more like a Mafia bust-out than the enshittification of the first half of the 2020s ...
It's certainly an ignominious end for history's most successful publisher (as was).'
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