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one of the saddest things I see is when small businesses neglect their independent website for Facebook, and then don't even bother to update the bit of FB that you can see without having a login, to the point you don't even know if the business is still operating as their last post is 3 years ago!
I think the wider problem is a lot of business owners don't really *want* to communicate with their customers (and then wonder why they go bust within a few years)