Oh yeah! That too.
To the casual person. Their instinct when they hear about something like mastadon is something like "oh! Let me look that up!
Hmmm... Where is the sign up button?
Okay, I see instances. *click* So... I click on one of these in the list? Where is this 'cubhub' that I heard about? Its not on the list!!"
And so on and so forth.