not directly but as a side-effect. Like natural selection. People intentionally removing obvious AI from their feeds introduces a selection pressure against obvious AI, is how my theory goes, giving covert AI a selection advantage.
But this is one of those things you can't really do anything about: it's better to be principled about AI and risk entering a sort of "arms race" than to capitulate instantly and give humanity over to the thinking-machines without a fight.
My real hope is that AI is so resource-intensive to maintain that when the global food system collapses we won't be using AI for youtube videos anymore.