Enshittification happens when someone sets out to reduce your choices, and then uses that lock-in to make things worse for you in order to make things better for themself.
The enshittification multiverse nprofile1qy2hwumn8ghj7un9d3shjtnyd968gmewwp6kyqpqhykucplphuhelaxutcw4jw3vuu7gcg42czhqmk7jhchs8vdga4fschugpy (nprofile…ugpy)
https://pluralistic.net/2026/04/27/analogs-and-analogies/