npub198faw3lljrx2ugrdd9kfs3dgpftq8z4jdp20qflcqt7j32t5h2xsr9n2cq (npub198f…n2cq) I'm so on board with this and always have been. There's a book about UX, "Don't Make Me Think". I've never read it, but I get the idea of it - don't make crappy user interfaces.
But I hate that title and all it implies. Like thinking is a chore or punishment. I'm like, "make me think! make me wonder! make me doubt! make me confused and make me sort it out!"