BBC Media Action's favorite counter-disinfo technique is "prebunking," also known as the "psychological inoculation" method.
This method manipulates the public by feeding them weakened versions of disfavored narratives. The goal is to make them less likely to trust the genuine versions of those narratives when encountered.
The technique was pioneered by two of BBC Media Action's partners, the University of Cambridge Social Decision-Making Lab and Google Jigsaw.
