#GM
#marketing
earthcuddle (nprofile…vnpd)
#replistate
Richard W. Hemming
**You and Your Research**
"I must come to the topic of “selling” new ideas. You must master three things to do this (Chapter 5):
1. Giving formal presentations,
2. Producing written reports, and
3. Mastering the art of informal presentations as they happen to occur.
All three are essential—you must learn to sell your ideas, not by propaganda, but by force of clear presentation. I am sorry to have to point this out; many scientists and others think good ideas will win out automatically and need not be carefully presented. They are wrong; many a good idea has had to be rediscovered because it was not well presented the first time, years before! New ideas are automatically resisted by the establishment, and to some extent justly. The organization cannot be in a continual state of ferment and change, but it should respond to significant changes.
**Change does not mean progress, but progress requires change.**
To master the presentation of ideas, while books on the topic may be partly useful, I strongly suggest you adopt the habit of privately critiquing all presentations you attend and also asking the opinions of others. Try to find those parts which you think are effective and which also can be adapted to your style. And this includes the gentle art of telling jokes at times. Certainly a good after-dinner speech requires three well-told jokes: one at the beginning, one in the middle to wake them up again, and the best one at the end so they will remember at least one thing you said!"
brightfuture
npub1zf…3vd2n
2025-08-24 11:03:26 UTC
Author Public Key
npub1zfs0all2dz43da3gh5ghm53jjaufkqlyvsxydpz73r00hzd2hdaqt3vd2nSeen on
wss://nostr.oxtr.devPublished at
2025-08-24 11:03:26 UTCEvent JSON
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