On 19 May, the TAKE IT DOWN Act moved from law to enforcement.
People in the US can now ask covered platforms to remove non consensual intimate imagery, including AI generated sexual deepfakes. Platforms must remove valid reports, plus known identical copies, within 48 hours.
That matters. A fake nude is not just “content”. It is identity theft, sexual abuse, coercion, and a loss of control over your own body online.
The NO FAKES Act pushes the same fight into another area: voice, likeness, image, and digital replicas. It would recognise that your identity should not be harvested, cloned, sold, or used by AI systems without consent.
Both raise hard questions around enforcement and speech, but the principle is simple: consent should travel with your body, your face, your voice, and your creative identity.
Should digital identity rights become a basic part of online safety law?
https://www.ftc.gov/news-events/news/press-releases/2026/05/ftc-begins-enforcing-take-it-down-act
https://www.congress.gov/bill/119th-congress/senate-bill/1367
#Privacy #Deepfakes #AI #DigitalRights #Consent #SelfSovereignty #NOFAKESAct #TakeItDownAct
