yeah 'shotgun propaganda' is a good term, like it doesn't matter who gets hit or the content of it as such, just that everyone gets personally taylored propaganda narratives. 2016 was about the time this become the norm or whatever, the Russians were innovative in this in that they'd make propaganda targeted at both the right and left, but then the spectre of 'Russian Propaganda" itself became a boogieman, seeing the democrats embrace Alex Jones style Meta Conspiracies during Trump I was a trip.
I mean after that asshole got shot you could see this in real time on shitter, based on people's pre-existing biases there was immediately a taylor made conspiracy theory, and god help you if you're skeptical.
Of course the reason this is so widespread is because the mainstream media outlets have given up any pretense of reliability/ objectivity and are just mouthpieces for states and corporations at this point. Something the media uproar against 'misinfo' back then would never mention. After years of handwringing about misinformation they just gave up lol
