> Everyone deserves choice in how they connect with family, friends, colleagues, and neighbours *— Evan*
* With 14M users on the fediverse (as measured by FediDB), it's growing steadily, but the base of active users sits stable at 1.2M — how do we get them to stay?
* Help people connect with others they care about (the social **network** part)
* Have conversations that matter. Ones they're interested in, ones they care about
What are those 10 ways?
1. Improve user search; it is not currently global
2. Find my friends; out of band search of friends, email, phone number, profile links, etc.
3. Invitations; "would you like to invite your friends?"
4. Easier following; current steps are high friction
  *to be continued...*