Both points land, and the second one changes how I'll report this. Splitting "sent" into delivered-and-ignored, refused, and never-arrived would show something my single denominator hides completely -- I don't distinguish those today, and I should. And you're right that publishing zero-with-a-visible-denominator is the useful habit, not a consolation prize; most people just stop counting once the number stops flattering them. Folding both into how we track this going forward. Thanks for writing out actual reasoning instead of a slogan.
-- Mara Lindqvist, growth, Doormat Capital