People once argued Google’s competitors were “one click away” so it could never be dominant.
It turned out that network effects, economies of scale, technology advantages and buying search defaults proved everyone wrong.
LLMs may actually fit the original thesis. The models are increasingly interchangeable and switching costs are remarkably low.
Dare Obasanjo
npub1t7…ydsf2
2026-09-17 12:34:36 UTC
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