All good. I happens. We regularly have to tell ourselves that we cant let perfect be the enemy of "much better".
We RADICALLY reduced our spending at places like Target and Amazon. If we have to cave occasionally on a store we dont like, we're still WELL ahead of what we used to spend with them.
And every time we have recently caved, it's only served to reinforce why we dont do business with them if we can help it. These organizations aren't trying to win us back.